Digital optimization for
Aestheline Dermatology Clinic
Aestheline Dermatology Clinic is the provider of dermatology and aesthetic clinics in Sofia. It is not possible to predict its usefulness. digitally fast, as well as the position of the clinic, which is the leader in Google Search & Maps и да осигури конкурентно предимство спрямо остналите големи клиники в столицата.
SEO goals and strategy for higher visibility
and more customers
Google Business Profile Optimization
Complete and correct information about patients and better positioning in local results.
Improve keyword rankings.
Focus on strategic searches such as "dermatologist Sofia", "skin doctor Sofia" and "dermatology clinic Sofia".
Building directories and local SEO presence.
Register on key platforms and strengthen online legitimacy.
Increasing the number and quality of customer reviews.
Reviews are a key factor in trust and choosing a clinic.
Updating information and visual content.
Regular checks, uploading professional photos and removing irrelevant images.
Optimization of the existing YouTube channel.
Expanding communication through better structuring, video optimization, and consistent content uploads.
Measurable results,
proven in online platforms
Trust is built on facts.
Our campaigns and strategies show real, trackable results,
confirmed in platforms such as Google Maps, Chat GPT, Bing Maps Apple Maps,
Gemini - leading analytics and marketing tools.
Working method and
approach we chose
1. Business profile optimization
We filled in and updated all details – contacts, opening hours, categories and amenities. We ensured data consistency across all platforms.
2. Directories and local SEO
We added the clinic to new directories, which strengthens the signal to Google and distinguishes Aestheline from competitors.
3. Gallery and visual content
We uploaded professional photos, optimized for search engines, and removed spam/inappropriate images. We guaranteed an attractive main image.
4. Posts and activity
We introduced regular posts on Google with news and advice in the field of dermatology. This increased engagement and traffic to the site.
5. SEO and keywords
We introduced regular posts on Google with news and advice in the field of dermatology. This increased engagement and traffic to the site.
- "dermatologist Sofia" – 2900 searches/month → position #1
- "skin doctor Sofia" – 1300 searches/month → position #1
- "dermatology clinic Sofia" – 1600 searches/month → position #2
- "dermatology clinics Sofia" – 110 searches/month → position #1
- "aesthetic dermatology Sofia" – 30 searches/month → position #1
6. Review and reputation strategy
We implemented a systematic process for collecting and managing feedback. Responses are standardized but personalized – which has increased the clinic's trust and reputation.
7. YouTube channel optimization
We worked on the existing channel by:
- Optimizing titles, descriptions, tags and playlists.
- Improving brand identity (visual elements – banner, profile picture).
- Consistently uploading YouTube Shorts with an emphasis on procedures and useful content.
- Result for the last 28 days: 3500 views, 13.5 hours of viewing and reaching 100 subscribers.
Visible SEO results
and higher positions in Google
1.Business profile optimization
- 11,875 impressions in August 2025 (+66% compared to 2024).
- 587 actions (294 clicks to the site, 99 calls, 194 directions) - a growth of 27.6% compared to 2024.
- For the period March-August: over 52,000 impressions and 3900+ actions from potential patients.
2.SEO and Ranking
- Top 3 positions for almost all major keywords.
- Significant progress: "Sofia Dermatology Clinic" → from outside the top 100 to #2.
- Strong competitive advantage over Derma-Act and Bellissimo, which lag behind in activity, content and optimization.
3.Reputation
- An exceptional average rating of 4.9* with a growing number of positive reviews and new satisfied patients.
- The clinic is already perceived as a benchmark for quality and trust in dermatology.
4.Youtube
- Over 3500 views and 100 subscribers organically gained in a short period of time.
- The video content increased visibility and brought in new patients through organic search.
86%
of people check Google Maps before going out to eat.
78%
of local searches result in a visit within the day.
50%
of businesses with a physical location do not appear on Google Maps if they have not optimized their Google Business Profile.
46%
of all Google searches are local - if you're not there, your customers are going to your competition.